Link MS successfully implemented Microsoft CRM Online Solution in CMNet Europe

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CMNet selected the online platform of Microsoft Dynamics CRM solution for installing a “Customer Relationship Management” (CRM) solution for external markets.

By implementing this solution CMNet was searching for a tool that would fit the current working process, but at the same time would allow the corporate methodology to be followed, with the ability of being multilingual, allowing the 13 countries where CMNet group operates to work under the same model.

After implementing Microsoft Dynamics CRM solution, CMNet was able to automate the sales process, through Microsoft Dynamics CRM Online solution, which guarantees CMNet’s employees an online tool available from anywhere in the world, with fast and easy access.

Following a brief period of installation, CMNET can have a Sales Pipeline available in real time, managing sales opportunities and ensuring traceability of the sales process from potential opportunity (lead) until the completion of the sale. At the same time CMNET achieved a significant decrease in the time spent on administrative tasks related to the sales process.

According to Marcelo Rodrigues (International Director of CMNet) “Mobility related to managing corporate stock trading in real time, is a significant gain to achieve new business and mainly increase our customers loyalty with a personalized dynamic and proactive relationship. The needs are captured and distributed among our departments that work on the solution of market demands. Knowledge about the market and its changes is followed and discussed by our teams in different countries that connect cultures, needs and different solutions. This close relationship with our customers enables us to better learn and deal with the variables necessary for continuously developing solutions which are reflected in the selection our products and satisfaction with our services”.

About CMNet

CMNet was founded in 1985, counting 27years exclusively dedicated to developing, implementing and supporting integrated corporate systems for hotels. It is a Brazilian multinational with over 350 employees working in 5 offices around the world. CMNet operates in 13 countries of 3 continents.

CMNet started its participation on the market developing and providing a complete and integrated solution for the hotel segment, Visual HOTAL Solution (Hotel Total). Over the years, CMNet has conquered absolute leadership in this market segment. The main national and international hotel chains are users of its software.

In 2002, CMNet consolidated its presence in foreign markets, expanding notably the operational presence in other countries from South America, Europe and Africa. This way, CMNet Group keeps on going through new ways to become one of the greatest suppliers of integrated corporate management systems for hotels and tourism.

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